February 15, 2025 International Trending News Stories

5 Mantras from Namita Tiwari on Persuasive Business Storytelling for Brands

Do you remember the famous quote from Plato, “Those who tell stories, rule the society”.

Since time immemorial, humans have used storytelling in numerous ways to communicate, share ideas, culture and experiences. It’s been a while business and brands have also started leveraging storytelling.

In modern marketing, business storytelling is a popular and effective way to connect with prospects, build emotional connect with empathy while delivering benefits.

In this article, a leading authority on marketing and business with two decades of experience & TEDx Speaker, Namita Tiwari will explain how storytelling is to be applied in brand marketing and how businesses can use it to differentiate themselves from their competitors and create a strong brand identity.

According to Namita Tiwari Marketing with Storytelling is an engaging way to turn prospects to customers”. She believes there is nothing more powerful than a well-crafted story. Stories not only change the viewers perspective, brain chemistry, sparking empathy, but also make benefits easier to remember and emotionally push people to take action.

1.      Persuasion is instrumental across business.

It’s not only the customers who need to be convinced to buy , companies also need their employees to align with a reorganization, ensure investors continue to hold stocks, and partners to collaborate in the market.

An example of inspiring stories for customers is Nike Coaching Blogs  and Nike Journal with “stories that move you”

For engaging employee stories, look at #PeopleofMicrosoft , employee stories on Microsoft Life.

One of the popular persuasion tactics is reciprocity, where you have brands offering discounts for first orders. The second most frequently used persuasive tactic is the scarcity & urgency principle, where the number of items left in stock is displayed, hunting they will not be available soon. Influencer marketing is also based on persuasive principles.

2.     Customer is the king, not your product.

Namita has observed that many times, brands in storytelling deviate around what they offer, rather than making customer the hero.

An important mantra that Namita believes is that marketers should always remember that the story is not about any brand peripherals or features or benefits, it is about keeping customers first.

3.     Ensure to hook your audience

While emotion and empathy are critical factors to engage with your viewers, as it humanizes your brand, there are many ways to pin the attention of the audience. 

To understand this point better, watch this TEDx Talk from Namita Tiwari where she spoke of 3 Es ~ emotion, experience and engagement for marketing in metaverse.

Traditional methods of storytelling vouch for the 3 Cs to hook the viewers of a story, it’s no different for businesses to apply them ~ Conflict, Contrast and Contradiction.

Conflict is a clash of forces going opposite directions. Contrast is juxtaposition of opposite qualities coming together, while Contradiction is when something goes contrary to audience expectation.   

4.     Story-selling & Story-sharing make it a success.  

So what happens when a brand releases its story out in the open, what do you think is a litmus test of its success. Does it have the potential to be spread further, how often and how many people will be willing to talk about the story in their network, family and friends.

The true success of the story lies in how often it was shared further. Of course whether the user took action and bought the product matters but how often they remember and share, is what will bring more sales and conversions.

5.    Get customers involved, build stories with them.

Namita believes every business should understand that reality and emotions appeal the most and make your brand more authentic to customers.

Hence, storytellers should make their brand part of the larger success story of their real customers, bringing out how it was meaningful for them. Let your customers tell their own stories.

This would inspire new prospects to turn into customers, pushing them to trust the brand to help achieve the desired outcome.

To conclude

Namita Tiwari says “Storytelling in business is for everyone – Customers, Employees , Investors, Partners ~ all need to be persuasively convinced time & again”.

Every brand has a story and the story needs to keep evolving. With every day, every new partner , every new benefit, every new market ~ a new chapter is added to the story. Namita recommends making business storytelling an essential part of strategy to attract and retain customers. Bring inspiration & joy, so that stories get shared further to get revenue traction and conversions for the business.

To read more insights on storytelling  & marketing, follow Namita Tiwari on LinkedIn  and Instagram.

To know more about Namita Tiwari and her career journey, visit her website.

Related Posts

Why Jim Becker, the Founder and CEO of Becker Logistics, Encourages People to Live Fearlessly

May 15, 2023

May 15, 2023

One might wonder: is it worth trying to predict the unpredictable? The answer is yes. Uncertainty does mean risks, but...

Meet Sean Wilson: Music Content Creator, Coach, and Thriving Entrepreneur

February 28, 2023

February 28, 2023

Sean Wilson is an accomplished music content creator and a coach, possessing ample creative and executive skills and expertise while...

Rafael Peña Disrupts The Marketing Industry

July 4, 2022

July 4, 2022

Some people are good at one thing and they focus on doing well, others are experts at many things and...

Meet Coach Rui da Silva, Who Is Empowering Individuals to Reclaim Their Health

November 26, 2022

November 26, 2022

If you are feeling stuck in your health journey and need the motivation to rediscover yourself and reclaim your health,...

From Graphic Design to PR Maestro: The Evolution of Dulce Lopez

July 28, 2024

July 28, 2024

Creativity flows through some people like a river, making them naturals for the imaginative playgrounds of marketing, PR, and graphic...

Travel Videographer and Social Media Influencer Sacred Thomas on Navigating the Creative Space

November 7, 2022

November 7, 2022

While the COVID-19 pandemic left the entire world in a state of havoc, one industry that stood firm through the...

How to Make a Difference as a Social Media Influencer and Public Speaker

June 2, 2023

June 2, 2023

Technology significantly impacts almost every aspect of modern life, including productivity, sociability, transportation, and availability of food and healthcare. Due...

The Amazing R&B Artist Allura Wants Everyone to Focus On Creating Positive Energies

October 4, 2022

October 4, 2022

Living in a world full of hate, pessimism, and negativity is unbearably burdensome. One tends to forget how to be...

4 Helpful Hacks to Increase the Sales for Your Emerging Catering Business

June 30, 2022

June 30, 2022

Catering is a competitive market industry, and dealing with ongoing rivalry is a tough challenge, especially for emerging catering businesses....

Meet Dr. Jocelyn Tubbs – Author and Audiologist On a Mission to Change the World for the Better

May 29, 2023

May 29, 2023

Audiology is still a relatively obscure branch of medicine. Not many people are aware of its importance and significance. Those...

Social Innovation Comes to Africa with the Help of Khalil Halilu

March 30, 2023

March 30, 2023

CANs Park is Khalil Halilu’s latest initiative under The CANS, an eco-friendly technological hub fully versed in implementing new ideas....

Here is a Look into John Walsh’s Background Story and Life History

July 24, 2021

July 24, 2021

Born and raised in Long Island, NY, cryptocurrency influencer and businessman, John Walsh, also known as CryptoGodJohn, helps people to...

Netizens love the parodies of Cloudie McDoom – An Emerging Gaming Entertainer

February 4, 2023

February 4, 2023

Gaming industry is a huge one, with 1.2 billion gamers around the world. The post-pandemic period brought in a massive...

Unveiling the Hidden Strategies of Pre-Market Trading with Expert Trader David Capablanca

August 21, 2023

August 21, 2023

Check this out – a surprising 64% of US day traders end up losing money, leaving only a modest 36%...

From Selling Chickens to Acting in The Vampire Diaries – John D Hickman’s Transition to Hollywood

February 13, 2023

February 13, 2023

Entering the entertainment industry is no small feat, and many dream of achieving employment and fame. This era has seen...