October 31, 2025 International Trending News Stories

5 Mantras from Namita Tiwari on Persuasive Business Storytelling for Brands

Do you remember the famous quote from Plato, “Those who tell stories, rule the society”.

Since time immemorial, humans have used storytelling in numerous ways to communicate, share ideas, culture and experiences. It’s been a while business and brands have also started leveraging storytelling.

In modern marketing, business storytelling is a popular and effective way to connect with prospects, build emotional connect with empathy while delivering benefits.

In this article, a leading authority on marketing and business with two decades of experience & TEDx Speaker, Namita Tiwari will explain how storytelling is to be applied in brand marketing and how businesses can use it to differentiate themselves from their competitors and create a strong brand identity.

According to Namita Tiwari Marketing with Storytelling is an engaging way to turn prospects to customers”. She believes there is nothing more powerful than a well-crafted story. Stories not only change the viewers perspective, brain chemistry, sparking empathy, but also make benefits easier to remember and emotionally push people to take action.

1.      Persuasion is instrumental across business.

It’s not only the customers who need to be convinced to buy , companies also need their employees to align with a reorganization, ensure investors continue to hold stocks, and partners to collaborate in the market.

An example of inspiring stories for customers is Nike Coaching Blogs  and Nike Journal with “stories that move you”

For engaging employee stories, look at #PeopleofMicrosoft , employee stories on Microsoft Life.

One of the popular persuasion tactics is reciprocity, where you have brands offering discounts for first orders. The second most frequently used persuasive tactic is the scarcity & urgency principle, where the number of items left in stock is displayed, hunting they will not be available soon. Influencer marketing is also based on persuasive principles.

2.     Customer is the king, not your product.

Namita has observed that many times, brands in storytelling deviate around what they offer, rather than making customer the hero.

An important mantra that Namita believes is that marketers should always remember that the story is not about any brand peripherals or features or benefits, it is about keeping customers first.

3.     Ensure to hook your audience

While emotion and empathy are critical factors to engage with your viewers, as it humanizes your brand, there are many ways to pin the attention of the audience. 

To understand this point better, watch this TEDx Talk from Namita Tiwari where she spoke of 3 Es ~ emotion, experience and engagement for marketing in metaverse.

Traditional methods of storytelling vouch for the 3 Cs to hook the viewers of a story, it’s no different for businesses to apply them ~ Conflict, Contrast and Contradiction.

Conflict is a clash of forces going opposite directions. Contrast is juxtaposition of opposite qualities coming together, while Contradiction is when something goes contrary to audience expectation.   

4.     Story-selling & Story-sharing make it a success.  

So what happens when a brand releases its story out in the open, what do you think is a litmus test of its success. Does it have the potential to be spread further, how often and how many people will be willing to talk about the story in their network, family and friends.

The true success of the story lies in how often it was shared further. Of course whether the user took action and bought the product matters but how often they remember and share, is what will bring more sales and conversions.

5.    Get customers involved, build stories with them.

Namita believes every business should understand that reality and emotions appeal the most and make your brand more authentic to customers.

Hence, storytellers should make their brand part of the larger success story of their real customers, bringing out how it was meaningful for them. Let your customers tell their own stories.

This would inspire new prospects to turn into customers, pushing them to trust the brand to help achieve the desired outcome.

To conclude

Namita Tiwari says “Storytelling in business is for everyone – Customers, Employees , Investors, Partners ~ all need to be persuasively convinced time & again”.

Every brand has a story and the story needs to keep evolving. With every day, every new partner , every new benefit, every new market ~ a new chapter is added to the story. Namita recommends making business storytelling an essential part of strategy to attract and retain customers. Bring inspiration & joy, so that stories get shared further to get revenue traction and conversions for the business.

To read more insights on storytelling  & marketing, follow Namita Tiwari on LinkedIn  and Instagram.

To know more about Namita Tiwari and her career journey, visit her website.

Related Posts

Making Your Life Pain-Free and Healthy with Josie Medema, a Fitness Model, and Influencer

November 26, 2022

November 26, 2022

Living pain-free and active is the ultimate health and fitness goal. Having a great shape or strong body isn’t always...

How Tech Companies Can Get an Advantage on Their Database Securities Using Leading Privacy Expert, Silvia Doomra’s Technical Knowledge

February 22, 2023

February 22, 2023

Silvia Doomra is a security analyst and data-breach expert with more than a decade of experience in the tech industry....

Netizens love the parodies of Cloudie McDoom – An Emerging Gaming Entertainer

February 4, 2023

February 4, 2023

Gaming industry is a huge one, with 1.2 billion gamers around the world. The post-pandemic period brought in a massive...

Here Is Why Michel Arlindo Deserves the Applause for His Talent

July 3, 2022

July 3, 2022

Talent is a natural endowment not everyone is born with. To recognize your talent and to turn it into a...

Get To Know Dr. Cameron Chesnut, One of the Top Eyelid and Facial Plastic Surgeons

February 1, 2023

February 1, 2023

Nowadays, when self-acceptance and self-esteem seem more dependent on looks and appearance than the overall personality, cosmetic surgery and getting...

Nirmalya Modak Shows the Importance of Hard Work and Honesty in Becoming a Successful Mortgage Loan Officer

April 30, 2023

April 30, 2023

There is no specific prescribed rule or tactic to succeed in any field. Different techniques can work in different situations....

Kendall Freeman’s 12 Lessons from Her 12-Month Eating Disorder Recovery

November 26, 2022

November 26, 2022

A small-town accounting student and eating disorder fighter, Kendall Freeman is an inspiration for those who want to heal strained...

How Mitch Durfee, the Author of “Serve 2 Win”, is Helping People Make a Living and a Life

August 7, 2021

August 7, 2021

When Mitch Durfee developed a habit to read a new book every week for 5 consecutive years, he came across...

Meet Armeen Jasavala: A Content Creator Making Her Name by Promoting a Holistic Lifestyle

February 2, 2023

February 2, 2023

The secret to a healthy lifestyle is creating a harmonious balance between your mind and body. Armeen Jasavala, an Instagram...

The Resonating Power of Susan Darvishi: A Rising Star in the Global Music Scene

June 27, 2023

June 27, 2023

“Those who danced were thought insane by those who couldn’t hear the music,” Friedrich Nietzsche once remarked, beautifully capturing music’s...

Passionate Model and Dancer Vavicious Tigress Reveals the Challenges of Establishing a Sex-Toy Business

June 17, 2022

June 17, 2022

An unapologetic style and dance icon, Vavicious Tigress is the social media sensation who has been creating a frenzy with...

The Stunning Transformation of Metabolic Mentor and Influencer, Vince Pitstick

November 5, 2022

November 5, 2022

The transformation of Vince Pitstick from addict to successful entrepreneur is not without wonder.  The man who is an owner...

How Can Investing in Yourself Help You Succeed?

December 16, 2021

December 16, 2021

You are the most valuable investment you can make in your life. Many people would mention their children or their...

How Faith, Prayer and Gratitude Shapes the Life of Entrepreneur Erik Allen

August 14, 2021

August 14, 2021

Erik Allen hosts his popular podcast Top Rated MMA and The Erik Allen Show. He is a self made individual...

The Bestselling Author Raven Magwood: An Epitome of Success Who Proved That Age Doesn’t Matter for Achieving Your Goals

April 13, 2022

April 13, 2022

Raven Magwood is an outstanding author, motivational speaker, and filmmaker who has a global following. While still in her twenties,...