If you’re looking for a place to grow your business, TikTok is the place to start. However, it’s not as simple as creating a TikTok account and watching your business blossom. Just ask Wave Wyld — TikTok coach, expert, and entrepreneur. There are key tips and tricks to ensure your success, starting at the very basics — your account type. So which account is best for your business — creator or business?
Wave Wyld, also known as the TikTok Trend Queen, is here to help aspiring entrepreneurs make it big on TikTok by building powerful communities, leveraging trends with her TikTok trend alerts, and monetizing their accounts. Wave has spent two years becoming a TikTok expert and has helped hundreds of clients earn thousands of dollars.
As Wave teaches her clients, there are pros and cons to both personal and business accounts on TikTok.
A creator account is designed perfectly for TikTok content creators, making up the majority of TikTok accounts. Here’s what a personal TikTok account offers you:
- Full access to the music and commercial sound library — incredibly useful for recreating TikTok trends.
- The option to duet and stitch over other TikTok content
- All the creator programs, invaluable for any TikTok creator — TikTok’s Creator Fund, Creator Next, and Creator Marketplace.
However, a creator account can also hinder your business on TikTok. For one, only your friends on TikTok can message you — you don’t have a direct line of communication with new leads and customers.
Business owners and brands tend to lean more towards business accounts. Here’s what you’ll get with a business account:
- Once you have over 1k followers, you’re able to add a link in bio — an essential for generating leads and driving sales; however, you can get access to a link in bio before 1k followers if you register your business with TikTok and provide tax information.
- You can set up automated DM responses when someone messages you, plus you can receive DMs from any TikTok user.
- Shop features allowing you to set up a TikTok shop linked with a Shopify site and add a product pages on your profile.
- Access to livestreaming shop features, allowing you to have clickable links during a livestream for your followers to easily make purchases.
However, with a business account, trending music is harder to find, as you don’t have access to the full music library, only commercial sounds made by TikTok. There’s also limited duet and stitching functionality. Plus, business accounts don’t have access to the Creator Next program’s content monetization tools.
Now it’s time to decide which account type aligns with the goals of your business on TikTok — are you looking to be a TikTok content creator, or do you want to promote and sell your business’ offers?
If you’re looking for some help to grow your business, make sales, and succeed on TikTok, Wave Wyld is the way to go. Just ask Mel Brown, a mental health and emotional eating coach and one of Wave’s clients:
“Booking a consultation with Wave and joining the Facebook group was the best decision of my life! During the consultation, Wave provided me with tips and guidance to grow my coaching business. Within less than a week I grew from 3.8 K followers with little engagement, to over 17k and counting. I am now turning away clients!”
Whether it’s a personal or business account, book a call with Wave Wyld to succeed on TikTok and take your business to the next level.