July 15, 2025 International Trending News Stories

5 Mantras from Namita Tiwari on Persuasive Business Storytelling for Brands

Do you remember the famous quote from Plato, “Those who tell stories, rule the society”.

Since time immemorial, humans have used storytelling in numerous ways to communicate, share ideas, culture and experiences. It’s been a while business and brands have also started leveraging storytelling.

In modern marketing, business storytelling is a popular and effective way to connect with prospects, build emotional connect with empathy while delivering benefits.

In this article, a leading authority on marketing and business with two decades of experience & TEDx Speaker, Namita Tiwari will explain how storytelling is to be applied in brand marketing and how businesses can use it to differentiate themselves from their competitors and create a strong brand identity.

According to Namita Tiwari Marketing with Storytelling is an engaging way to turn prospects to customers”. She believes there is nothing more powerful than a well-crafted story. Stories not only change the viewers perspective, brain chemistry, sparking empathy, but also make benefits easier to remember and emotionally push people to take action.

1.      Persuasion is instrumental across business.

It’s not only the customers who need to be convinced to buy , companies also need their employees to align with a reorganization, ensure investors continue to hold stocks, and partners to collaborate in the market.

An example of inspiring stories for customers is Nike Coaching Blogs  and Nike Journal with “stories that move you”

For engaging employee stories, look at #PeopleofMicrosoft , employee stories on Microsoft Life.

One of the popular persuasion tactics is reciprocity, where you have brands offering discounts for first orders. The second most frequently used persuasive tactic is the scarcity & urgency principle, where the number of items left in stock is displayed, hunting they will not be available soon. Influencer marketing is also based on persuasive principles.

2.     Customer is the king, not your product.

Namita has observed that many times, brands in storytelling deviate around what they offer, rather than making customer the hero.

An important mantra that Namita believes is that marketers should always remember that the story is not about any brand peripherals or features or benefits, it is about keeping customers first.

3.     Ensure to hook your audience

While emotion and empathy are critical factors to engage with your viewers, as it humanizes your brand, there are many ways to pin the attention of the audience. 

To understand this point better, watch this TEDx Talk from Namita Tiwari where she spoke of 3 Es ~ emotion, experience and engagement for marketing in metaverse.

Traditional methods of storytelling vouch for the 3 Cs to hook the viewers of a story, it’s no different for businesses to apply them ~ Conflict, Contrast and Contradiction.

Conflict is a clash of forces going opposite directions. Contrast is juxtaposition of opposite qualities coming together, while Contradiction is when something goes contrary to audience expectation.   

4.     Story-selling & Story-sharing make it a success.  

So what happens when a brand releases its story out in the open, what do you think is a litmus test of its success. Does it have the potential to be spread further, how often and how many people will be willing to talk about the story in their network, family and friends.

The true success of the story lies in how often it was shared further. Of course whether the user took action and bought the product matters but how often they remember and share, is what will bring more sales and conversions.

5.    Get customers involved, build stories with them.

Namita believes every business should understand that reality and emotions appeal the most and make your brand more authentic to customers.

Hence, storytellers should make their brand part of the larger success story of their real customers, bringing out how it was meaningful for them. Let your customers tell their own stories.

This would inspire new prospects to turn into customers, pushing them to trust the brand to help achieve the desired outcome.

To conclude

Namita Tiwari says “Storytelling in business is for everyone – Customers, Employees , Investors, Partners ~ all need to be persuasively convinced time & again”.

Every brand has a story and the story needs to keep evolving. With every day, every new partner , every new benefit, every new market ~ a new chapter is added to the story. Namita recommends making business storytelling an essential part of strategy to attract and retain customers. Bring inspiration & joy, so that stories get shared further to get revenue traction and conversions for the business.

To read more insights on storytelling  & marketing, follow Namita Tiwari on LinkedIn  and Instagram.

To know more about Namita Tiwari and her career journey, visit her website.

Related Posts

TikTok Creator Account vs Business Account: Which One Is Best for Your Business?

June 30, 2022

June 30, 2022

If you’re looking for a place to grow your business, TikTok is the place to start. However, it’s not as...

Designer Samantha Jones Shares Future Plans for Luxury Sustainable Swimwear Brand Beau Swim

June 17, 2022

June 17, 2022

“Elegance is refusal.” ― Coco Chanel It’s easy to accept. It doesn’t take much daring. We learn from the journey...

A Second Degree Burn Made Him Viral on Tiktok, and now Neyo White is Launching an Organic Skincare Brand

July 12, 2022

July 12, 2022

We all want and think about diversifying our income and end up asking ourselves, “How do I achieve that?” Well,...

The Importance of Ethical Consumerism: Jessica Claflin Supports Sustainable Brands and Encourages Others to Do the Same

March 6, 2024

March 6, 2024

In today’s world, ethical consumerism is on the rise, driven by a growing awareness of the impact our choices as...

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

March 24, 2021

March 24, 2021

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Amanda O’Brien’s Blog The Boutique Adventurer: Perfect for Mature Travelers Seeking Luxury and Adventure

March 4, 2023

March 4, 2023

As we age, our preferences and priorities shift, particularly when it comes to travel. Mature travelers seek adventure-filled trips without...

How to Persist and Survive against All Odds – The Inspiring Story of Leah Eber

June 21, 2023

June 21, 2023

Ordinary winds cannot extinguish the ambers of spirit that burns bright. These sparks turn into flames that set the whole...

How to Be a Self-Sovereign Woman and a Mother in a Challenging World by Professional Artist Danielle Zirkelbach

March 26, 2023

March 26, 2023

In today’s challenging world, it is tough to be free of the constraints of social media, societal pressure, and traditions....

A Long Walk to Financial Freedom and Happiness with Performance Mentor Mike Hoffmann

February 18, 2022

February 18, 2022

Covid-19 turned the world upside down; its effects have seeped deep into our lives, changing life as we knew it....

An Insight into the Successful Journey of the Divemaster and Content Creator Jason Borkland

August 31, 2022

August 31, 2022

Follow your passion, and success will follow. You have probably heard this saying a thousand times, but how many times...

Here’s How Arielle Hayat is Transforming Lives With Her Secrets To Better Health

December 27, 2022

December 27, 2022

A clinical herbalist Arielle Hayat uses her knowledge to bring about positive change in people’s lives. Her expertise lies in...

Netizens love the parodies of Cloudie McDoom – An Emerging Gaming Entertainer

February 4, 2023

February 4, 2023

Gaming industry is a huge one, with 1.2 billion gamers around the world. The post-pandemic period brought in a massive...

Khalila Lister’s Recipe for Success: Determination, Hard Work, and a Balanced Approach

January 23, 2023

January 23, 2023

As an entrepreneur, getting caught up in the hustle and bustle of building and growing a business is pretty common....

Owner of Jewellery Pursuer, Shohista Turan on What Sets Her Apart from Her Counterparts as an Influential Figure

March 6, 2023

March 6, 2023

Many jewellery brands are available today, but they are all primarily focused on making money. They simply worry about selling...

Meet Dr. Jocelyn Tubbs – Author and Audiologist On a Mission to Change the World for the Better

May 29, 2023

May 29, 2023

Audiology is still a relatively obscure branch of medicine. Not many people are aware of its importance and significance. Those...